Justin Hammons is a creative strategist and business builder with over 25 years of experience helping cooperatives and mission-driven organizations grow through brand storytelling, communications strategy, and startup execution. As founder of TMG Toronto, he has guided startups, national brands, and global cooperatives in shaping compelling narratives that drive measurable results.
A lifelong advocate for cooperative enterprise, Justin brings both creative vision and business discipline to Principle 6, where he leads brand and growth strategy. His work ensures the platform is not only visually compelling and mission-aligned, but also scalable and built to deliver lasting impact across the cooperative ecosystem.