Filippo Ghermandi is the CEO of LUZ, a leading Brazilian platform that helps thousands of small and medium-sized business owners gain scale and efficiency through management tools, AI-powered agents, and practical business education. Under his leadership, LUZ has grown to over 3,000 active subscribers and a community of 60,000+ entrepreneurs, becoming a reference in the Portuguese-speaking market for combining strategic consulting with accessible technology.
Filippo has spearheaded the development of LUZ Prime, a platform with more than 250 management spreadsheets and courses, and the launch of Lumen Pro, an AI platform offering customizable business agents that act as strategic advisors and operational assistants. His approach integrates AI into everyday business management, enabling entrepreneurs to sell more, automate operations, and free up time to focus on growth.
Known for translating complex strategic and technological concepts into practical actions, Filippo has helped consulting firms and service providers multiply their client base and revenue — with documented cases of entrepreneurs going from 8 to 65 clients in just a few months by applying his Consultoria Startup™ methodology.
At events, he shares real-world lessons on how AI is transforming the way small businesses operate, showing that technology isn’t just for big corporations — it’s the new competitive edge for any entrepreneur.