Holds a bachelor’s degree in Social Communication and Advertising. With over 35 years of experience in events, trade fairs and conferences in more than 30 countries, Luiz Branco is the co-founder of WEX and CEO of WCM – World Coop Management. He has been promoting and organising conferences and trade fairs for the cooperative sector for over 15 years, including Fenacoop, Ficoop and ICA Expo, the international trade fair for the cooperative business.


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